PRIVACY POLICY

1. Introduction

Wedding Lead Exchange ("we," "us," "our"), a DBA of Lek Media LLC, a Florida Limited Liability Company, is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our lead marketplace platform.

By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

2. Information We Collect

2.1 Information Collected from Wedding Vendors

When you register as a vendor on our platform, we collect:

• Full name and business name
• Contact information including email address, phone number, and business address
• Business type and services offered (venue, photography, catering, DJ, florist, hair and makeup, planners, decor and rental companies, etc.)
• Service areas and geographic locations served
• Business licenses and professional certifications
• Payment and billing information
• Availability and booking calendar information
• Pricing information and budget ranges
• Any additional information you voluntarily provide in your vendor profile

2.2 Information Collected from Couples (Leads)

When couples engage with our wedding planning service, we collect:

• Full names of the engaged couple
• Contact information including email address and phone number
• Wedding date and preferred dates
• Wedding venue location or preferred geographic area
• Estimated guest count
• Budget range for wedding services
• Specific services needed (venue, photography, catering, DJ, florist, etc.)
• Wedding style preferences and special requirements
• Information gathered during video verification calls

2.3 Information Collected Automatically

When you visit our website, we automatically collect:

• IP address and device identifiers
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Clickstream data and navigation patterns
• Cookies and similar tracking technologies

2.4 Information from Third Parties

We may receive information from:

• Our advertising partners and marketing affiliates
• Vendors who submit overflow leads to our platform
• Third-party verification services
• Social media platforms if you interact with us through those channels

3. How We Use Your Information

3.1 For Vendors

We use vendor information to:

• Create and manage your vendor account
• Display leads that match your service criteria, availability, and location
• Process lead purchases and payments
• Facilitate the sale of your overflow leads to other vendors
• Process revenue share payments when your submitted leads are purchased
• Communicate about platform updates, new features, and opportunities
• Provide customer support
• Verify your business credentials and maintain platform integrity

3.2 For Couples (Leads)

We use couple information to:

• Verify your identity and wedding planning details through video calls
• Match you with appropriate vendors based on your requirements
• Share your information with vendors who purchase your lead
• Facilitate communication between you and interested vendors
• Improve our matching algorithms and service quality

3.3 General Uses

We use information generally to:

• Operate, maintain, and improve our platform
• Analyze usage patterns and optimize user experience
• Detect and prevent fraud, abuse, and security incidents
• Comply with legal obligations
• Enforce our terms of service
• Conduct research and analytics to improve our services

4. How We Share Your Information

4.1 Lead Information Sharing

The core function of our platform involves sharing lead information. When a vendor purchases a lead, they receive the couple's contact information and wedding details necessary to provide services. Couples are informed during their video verification call that their information will be shared with qualified vendors who purchase their lead. We limit the number of vendors who can purchase each lead to prevent couples from being overwhelmed with contacts.

4.2 Vendor Information Sharing

Basic vendor profile information may be visible to other vendors in the network for the purpose of facilitating the lead marketplace. We do not share vendors' proprietary pricing information, client lists, or confidential business data with other vendors.

4.3 Third-Party Service Providers

We may share information with:

• Payment processors to handle transactions and revenue share payments
• Cloud hosting providers for data storage
• Analytics services to improve our platform
• Email and communication service providers
• Video conferencing platforms for lead verification calls
• Marketing and advertising partners

4.4 Legal Requirements

We may disclose information when:

• Required by law, court order, or government regulation
• Necessary to protect our rights, property, or safety
• Investigating suspected fraud or violations of our terms
• In connection with a merger, acquisition, or sale of assets

5. Data Retention

We retain vendor account information for as long as your account remains active, plus a reasonable period thereafter for legal and business purposes.

Lead information is retained for the duration necessary to complete the matching and sales process, and for a reasonable period to handle disputes and maintain records.

We retain transaction and payment records as required by applicable tax and financial regulations.

You may request deletion of your personal information, subject to our legal retention requirements.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Secure access controls and authentication
• Regular security assessments and updates
• Employee training on data protection
• Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to correct inaccurate or incomplete information
• The right to delete your personal information, subject to certain exceptions
• The right to restrict or object to certain processing activities
• The right to data portability
• The right to withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the information provided below.

8. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, and disclose
• The right to delete personal information
• The right to opt-out of the sale or sharing of personal information
• The right to correct inaccurate personal information
• The right to limit use of sensitive personal information
• The right to non-discrimination for exercising your privacy rights

To submit a request, please contact us using the information below. We will verify your identity before processing your request.

9. Florida Privacy Considerations

As a Florida-based company, we comply with applicable Florida privacy laws and regulations. Florida residents may have specific rights regarding their personal information under the Florida Digital Bill of Rights and other applicable laws. If you have questions about your rights under Florida law, please contact us.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Authenticate users and prevent fraud
• Analyze website traffic and usage patterns
• Deliver targeted advertising
• Improve our services

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

11. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete that information promptly.

13. International Data Transfers

Our services are primarily offered within the United States, beginning with the state of Florida. If you access our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our services, you consent to such transfers.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website with a new effective date. We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

16. Consent

By using our website and services, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.

For Vendors: By registering on our platform, you consent to receiving lead information from couples and to the display of your basic business information within our network.

For Couples: By participating in our wedding planning service and completing a video verification call, you specifically acknowledge and consent that your wedding details and contact information will be shared with qualified wedding vendors who purchase your lead through our platform. You understand that multiple vendors may contact you based on your submitted information.